shares
Boost your sales funnel with explainer video marketing. Learn how video strategy can attract, engage, and convert customers more effectively.
Introduction: Is Your Funnel Letting Leads Slip Away?
You’ve built a great product, your ads are running, and your site looks sharp. But somehow… conversions are flat. Sound familiar?
Honestly, the problem might be simple: people don’t understand your offer quickly enough. And that’s where explainer videos step in like a superhero with a coffee in one hand and a pitch deck in the other.
Let’s explore how explainer video marketing can plug the leaks in your sales funnel — and how a smart video strategy can guide users from “meh” to “where do I sign up?”
Top of Funnel (TOFU): Grab Attention Fast
Goal: Spark curiosity and build awareness.
At this stage, people barely know you exist. So your job is to stop the scroll.
How explainer videos help:
- Introduce your brand in under 90 seconds
- Show a relatable problem and solution
- Make your first impression friendly and visual
- Perform well in social media ads and landing pages
Example: A quirky animation showing someone overwhelmed with spreadsheets, then discovering your app — clear, fun, and relatable.
Middle of Funnel (MOFU): Build Trust & Educate
Goal: Keep them interested and answer their questions.
Now that you’ve caught their eye, your job is to explain. What do you really do? How can you help them?
Use explainer videos to:
- Walk through features or benefits
- Offer short tutorials or demos
- Share testimonials or mini case studies
- Calm concerns with visuals (way more fun than PDFs)
Tip: Keep it light and conversational — no one wants a lecture.
Bottom of Funnel (BOFU): Convert & Close
Goal: Push them gently across the finish line.
They’re almost ready to sign up or buy. Let your video give them that final bit of confidence.
Ideal video content here:
- Case study videos with proof
- Side-by-side comparison explainers
- A friendly “here’s what happens after you click” animation
- A simple call-to-action (seriously, “Start Free” works wonders)
Key Ingredients of a Great Explainer Video
Not all videos are created equal. The best ones tend to share a few common traits:
What makes a good explainer video?
- Short (under 90 seconds)
- Focused on ONE idea
- Clean visuals (2D or 3D, doesn’t matter — clarity wins)
- Friendly voiceover or text
- Maybe a touch of humor — we’re all human, right?
Where to Place Your Videos in the Funnel
Making a great video is only half the game. You gotta place it where it matters.
Smart spots for explainer videos:
- Hero section of your homepage
- Landing pages for ad campaigns
- Email onboarding flows
- Product pages or pricing tables
- FAQ or help center for retention
Reminder: A video is like your 24/7 sales teammate — don’t leave it buried on YouTube!
Final Thoughts: Start Small, But Start Smart
If you’ve been ignoring video in your funnel, this is your sign to try it. You don’t need a Hollywood production — just a clear, well-told story in visual form.
Start with one. Put it at the top of your funnel. See what happens.
Chances are, your users will “get it” faster — and stick around longer.
Over to you — got questions? Or ideas for your first explainer video?
Let’s chat in the comments. Or… just wave. We’re friendly like that.
