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In SaaS, everything moves fast. New products launch almost every week, and honestly, the competition is wild.
If you can’t explain your value quickly, you’re probably losing people before you even get a chance.
And honestly? That’s why explainer videos aren’t just a nice-to-have anymore — they’re critical.
Let’s dig into it a bit — not in a super polished way, but the way we’d explain it to a friend over coffee.
1. Instantly Closing the Knowledge Gap
Most SaaS tools are… well, complicated.
Maybe not to you, but to a busy founder, a project manager, or someone half-listening on a Zoom call?
Your product might sound like a puzzle.
A SaaS explainer video is kind of like a translator.
It takes all that technical magic you’ve built and makes it easy to get in under 90 seconds.
You’re connecting the dots from problem → solution → benefit without making people feel stupid (which is important).
Honestly, if someone doesn’t understand what your product does after one minute, they’re probably already gone.
2. Building Trust Before They Even Know You
Here’s the thing: when people buy SaaS, they’re not just buying features.
They’re buying trust.
They’re handing over parts of their business, their money, their team’s time.
And trust needs to happen fast.
A good animated explainer video gives off those quiet trust signals:
- “We get your pain.”
- “We know what we’re doing.”
- “Hey, we’re human too.”
It’s not about shouting “we’re the best!” It’s about showing it — visually, simply, authentically.
And, side note: people are way more likely to watch a video about your product than read a 10-page PDF. (I mean, wouldn’t you?)
3. More Conversions, Less Guesswork
Explainer videos aren’t just for show.
If you place them smartly (homepage, landing pages, social ads), they can actually boost real numbers — like, trial signups, demo bookings, purchases.
One SaaS client I heard about slapped a 90-second video on their homepage and boom — 34% more free trial signups in just a few months.
No crazy hacks. No redesign. Just one good video.
If your website feels like a leaky bucket — people visit but bounce — maybe you don’t need a redesign.
Maybe you need a story people can actually follow.
4. Stand Out (Because Features Aren’t Enough)
Let’s be honest: most SaaS products kinda blur together after a while.
Everyone’s got “cutting-edge tech” and “seamless integrations” and “robust security.” Yawn.
What makes a difference?
How your brand feels.
Your SaaS explainer video can carve out a tone that’s playful, bold, human, ambitious — whatever fits.
Through design, voice, animation style… you can make sure people remember you, not just another app with blue logos and graphs.
5. One Video, Endless Value
One awesome explainer video isn’t just a homepage ornament.
You can chop it into social ads.
Embed it in blog posts.
Open webinars with it.
Use clips in investor decks.
Send it out in email drips.
A $5K-$10K investment (give or take) can stretch across campaigns for months — even years if you play your cards right.
(There’s a reason a lot of SaaS startups basically launch their whole brand identity around one killer video.)
6. SEO Loves Video Too
Fun fact: Google loves rich media.
Webpages with video are way more likely to rank higher.
And beyond just SEO points, videos increase time-on-page, make backlinking easier, and send all the right “hey, people like this” signals to the algorithm gods.
A quick tip? Host your video smartly (like YouTube or Wistia), optimize those titles and descriptions with keywords (e.g., SaaS explainer video, animated explainer video), and embed properly. Small stuff, big difference.
Final Thought (Not Perfectly Wrapped Up, But Still True)
Building great SaaS is hard.
Getting people to care? Sometimes even harder.
A great explainer video won’t solve everything… but it’s a massive shortcut to connection, trust, and action.
It’s like saying, “Here’s who we are, why it matters, and how we make your life easier” — without making people scroll, squint, or guess.
At Urban Sloth, we believe a good SaaS product deserves a great story.
If you’re ready to tell yours — and maybe win a few hearts (and deals) along the way — let’s talk.
