EMBXY
Why This Project Matters to Us
At Urban Sloth Studio, we believe the future lies in hybrid intelligence — where human expertise is elevated, not replaced, by AI. With EMBXY, we had the chance to bring that vision to life through cinematic storytelling and elegant design.
Challenges and solution
Challenges / Requirement
EMBXY wanted to create a compelling narrative for their expert-led, AI-augmented membership collective.
Their vision is to combine elite human expertise with smart AI networking, a concept that’s complex to communicate.
They needed a video that appeals to future-fit, ambitious leaders — people who want to level up using both AI and real human insight.
Our Solution
We crafted a cinematic explainer video that tells the story of EMBXY as a modern membership collective — not just a club, but a place where AI and human experts collide.
We visualized how members interact: connecting with elite experts, using AI-powered tools, attending experiences (called “edXperiences™”), and growing together.
We used sleek motion graphics, clean UI animations, and a narrative voice that feels confident, future-focused, and visionary.
We emphasized key value props: “scale your expertise,” “build real, human connections,” and “grow with purpose.”
Guided Input
Held a deep discovery session with EMBXY’s founding team to map their platform, expert model, and AI features.
Collected their core messages: human expertise, AI augmentation, elite community, and growth.
Got content from them: UI designs, member stories, and “experience” structure.
Project Pulse
Weekly feedback sessions for script and storyboard.
Created style frames to define the visual tone: refined, modern, and exclusive.
Aligned on animation style (UI, networking flows, membership interactions).
Video Deliveries
Delivered a full-length explainer video for the website and pitch decks.
Produced shorter variations (30 s / 60 s) for social media and ads.
Included motion design for UI, membership interactions, and AI-expert connection.
Iterations
Two rounds of feedback: from the founders, community managers, and prospective members.
Polished visuals, refined pacing, and tightened the narrative.
Delivered final versions in multiple formats (web, presentation, social).
Delivering results
- 1. The video helped EMBXY clarify their mission: a future-forward membership community powered by AI and human expertise.
- 2. It became a central piece of their website and onboarding flow, helping convert curious visitors into paying members.
- 3. Their pitch deck was strengthened: founders now use the video to explain EMBXY’s unique model to VCs, partners, and new community members.
- 4. CMember signups increased after launch, as the video made the concept of “expert + AI networking” feel tangible and desirable.
let’s get started right now
If you would like to work with us or just want to get in touch, we’d love to hear from you!
Rajshahi
House 409, Road 10, Padma R/A, Vadra, Rajshahi 6207
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